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  <url>
    <loc>https://www.tiffhsieh.com/new-course-reviews</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585085362657-AO4QRKMGWLGOP414MVF5/COVER.jpg</image:loc>
      <image:title>New Course Reviews</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1583214881022-OBPE3DGIVW99LLWT0QOB/no+differentiation.png</image:loc>
      <image:title>New Course Reviews</image:title>
      <image:caption>New courses were often sandwiched between highly successful and popular courses</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585172262283-5B6KTC3KEZIOR57N4LEW/you-x-ventures-Oalh2MojUuk-unsplash.jpg</image:loc>
      <image:title>New Course Reviews</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585291373218-WI4GN9TQMA702BAARJH5/big+picture+user+flow.png</image:loc>
      <image:title>New Course Reviews</image:title>
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    <image:image>
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      <image:title>New Course Reviews</image:title>
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    <image:image>
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      <image:title>New Course Reviews</image:title>
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      <image:title>New Course Reviews</image:title>
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      <image:title>New Course Reviews</image:title>
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  </url>
  <url>
    <loc>https://www.tiffhsieh.com/instructor-coupons-tool</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585041817625-7X3YCMNBPNNNE6VMBSAL/demo%2B1.jpg</image:loc>
      <image:title>Instructor Coupons Tool</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585171547179-DP6PKKHHZBV1L7Z2XDGY/freshh-connection-hZpmaacR8gE-unsplash.jpg</image:loc>
      <image:title>Instructor Coupons Tool</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585042491428-69KG1YE4QYBCNL0GBXLU/old%2Bcoupon%2Btool.jpg</image:loc>
      <image:title>Instructor Coupons Tool</image:title>
      <image:caption>The old coupon management tool was simple and straightforward, but didn’t allow for much more complexity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585091237157-IIDNHZSQV8NLBXR4MO88/create+coupon+wizard+03.png</image:loc>
      <image:title>Instructor Coupons Tool</image:title>
      <image:caption>After: As the instructor fills out the form, more options will appear</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585121931628-MKM4ED6B4CIESA01DXXR/old+coupon+organization.png</image:loc>
      <image:title>Instructor Coupons Tool</image:title>
      <image:caption>Before: All coupons were listed in a single table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585122349631-P3Y0VD1881ATXQ941YTS/coupons+content+strategy.png</image:loc>
      <image:title>Instructor Coupons Tool</image:title>
      <image:caption>After: Instructors are limited to making 3 coupons per month. Partnering with content strategy also enabled us to explore some branded microcopy to offer some encouragement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585121941553-JWXZYCQR0IZ5M5YN22EL/new+coupon+organization.png</image:loc>
      <image:title>Instructor Coupons Tool</image:title>
      <image:caption>After: Separate sections increased clarity and discoverability</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585121959526-X7G3HJSBJTROWA3MI5LP/OLD+-+coupon+creation.png</image:loc>
      <image:title>Instructor Coupons Tool</image:title>
      <image:caption>Before: In-line editor was lightweight and had limited function</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585131499540-BSXGMCDDS3QUBGSJ2B34/refer+students.png</image:loc>
      <image:title>Instructor Coupons Tool</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585132191512-C3VM3JTAX1JEYG7QKYWN/scheduling.jpg</image:loc>
      <image:title>Instructor Coupons Tool</image:title>
      <image:caption>After: We also included scheduling so that instructors could plan their marketing strategies in one sitting if needed</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tiffhsieh.com/udemy-design-system</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-25</lastmod>
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      <image:title>Udemy Design System</image:title>
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      <image:title>Udemy Design System</image:title>
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      <image:title>Udemy Design System</image:title>
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  <url>
    <loc>https://www.tiffhsieh.com/mode-developer-console</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-29</lastmod>
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      <image:title>MODE Developer Console</image:title>
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    <image:image>
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      <image:title>MODE Developer Console</image:title>
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    <image:image>
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      <image:title>MODE Developer Console</image:title>
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    <image:image>
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      <image:title>MODE Developer Console</image:title>
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      <image:title>MODE Developer Console</image:title>
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      <image:title>MODE Developer Console</image:title>
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      <image:title>MODE Developer Console</image:title>
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      <image:title>MODE Developer Console</image:title>
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  </url>
  <url>
    <loc>https://www.tiffhsieh.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1587754810406-FKUBFJ6H4S23Y32NG2JK/IMG_8549.JPG</image:loc>
      <image:title>About</image:title>
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  </url>
  <url>
    <loc>https://www.tiffhsieh.com/mobile-reviews</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585121931628-MKM4ED6B4CIESA01DXXR/old+coupon+organization.png</image:loc>
      <image:title>Mobile Reviews</image:title>
      <image:caption>Before: All coupons were listed in a single table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585091237157-IIDNHZSQV8NLBXR4MO88/create+coupon+wizard+03.png</image:loc>
      <image:title>Mobile Reviews</image:title>
      <image:caption>After: As the instructor fills out the form, more options will appear</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585121959526-X7G3HJSBJTROWA3MI5LP/OLD+-+coupon+creation.png</image:loc>
      <image:title>Mobile Reviews</image:title>
      <image:caption>Before: In-line editor was lightweight and had limited function</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585132191512-C3VM3JTAX1JEYG7QKYWN/scheduling.jpg</image:loc>
      <image:title>Mobile Reviews</image:title>
      <image:caption>After: We also included scheduling so that instructors could plan their marketing strategies in one sitting if needed</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585131499540-BSXGMCDDS3QUBGSJ2B34/refer+students.png</image:loc>
      <image:title>Mobile Reviews</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585121941553-JWXZYCQR0IZ5M5YN22EL/new+coupon+organization.png</image:loc>
      <image:title>Mobile Reviews</image:title>
      <image:caption>After: Separate sections increased clarity and discoverability</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585122349631-P3Y0VD1881ATXQ941YTS/coupons+content+strategy.png</image:loc>
      <image:title>Mobile Reviews</image:title>
      <image:caption>After: Instructors are limited to making 3 coupons per month. Partnering with content strategy also enabled us to explore some branded microcopy to offer some encouragement</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tiffhsieh.com/structured-data-internal-tool</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585041817625-7X3YCMNBPNNNE6VMBSAL/demo%2B1.jpg</image:loc>
      <image:title>Structured Data Internal Tool</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585171547179-DP6PKKHHZBV1L7Z2XDGY/freshh-connection-hZpmaacR8gE-unsplash.jpg</image:loc>
      <image:title>Structured Data Internal Tool</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585042491428-69KG1YE4QYBCNL0GBXLU/old%2Bcoupon%2Btool.jpg</image:loc>
      <image:title>Structured Data Internal Tool</image:title>
      <image:caption>The old coupon management tool was simple and straightforward, but didn’t allow for much more complexity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585121931628-MKM4ED6B4CIESA01DXXR/old+coupon+organization.png</image:loc>
      <image:title>Structured Data Internal Tool</image:title>
      <image:caption>Before: All coupons were listed in a single table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585121959526-X7G3HJSBJTROWA3MI5LP/OLD+-+coupon+creation.png</image:loc>
      <image:title>Structured Data Internal Tool</image:title>
      <image:caption>Before: In-line editor was lightweight and had limited function</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585091237157-IIDNHZSQV8NLBXR4MO88/create+coupon+wizard+03.png</image:loc>
      <image:title>Structured Data Internal Tool</image:title>
      <image:caption>After: As the instructor fills out the form, more options will appear</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585131499540-BSXGMCDDS3QUBGSJ2B34/refer+students.png</image:loc>
      <image:title>Structured Data Internal Tool</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585121941553-JWXZYCQR0IZ5M5YN22EL/new+coupon+organization.png</image:loc>
      <image:title>Structured Data Internal Tool</image:title>
      <image:caption>After: Separate sections increased clarity and discoverability</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585132191512-C3VM3JTAX1JEYG7QKYWN/scheduling.jpg</image:loc>
      <image:title>Structured Data Internal Tool</image:title>
      <image:caption>After: We also included scheduling so that instructors could plan their marketing strategies in one sitting if needed</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5dca93af382e56639e7d0c/1585122349631-P3Y0VD1881ATXQ941YTS/coupons+content+strategy.png</image:loc>
      <image:title>Structured Data Internal Tool</image:title>
      <image:caption>After: Instructors are limited to making 3 coupons per month. Partnering with content strategy also enabled us to explore some branded microcopy to offer some encouragement</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tiffhsieh.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-28</lastmod>
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      <image:title>New Page</image:title>
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    <loc>https://www.tiffhsieh.com/new-page-1</loc>
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    <lastmod>2022-05-25</lastmod>
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  <url>
    <loc>https://www.tiffhsieh.com/store</loc>
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    <lastmod>2025-03-10</lastmod>
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    <loc>https://www.tiffhsieh.com/home</loc>
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    <loc>https://www.tiffhsieh.com/home/trusted-reviewer-program</loc>
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    <lastmod>2020-04-21</lastmod>
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      <image:title>Home - Trusted Reviewer Program - “I wanted nobody to see it, but someone to buy it.”</image:title>
      <image:caption>-Judy R, Udemy instructor</image:caption>
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    <lastmod>2020-04-09</lastmod>
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      <image:title>Home - Instructor Coupon Tool</image:title>
      <image:caption>The old coupon tool featured an inline creation tool and a simple table</image:caption>
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      <image:title>Home - Instructor Coupon Tool</image:title>
      <image:caption>Marketing wanted to experiment with different coupon types, so we kept a flexible card design to reduce one-off designs</image:caption>
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      <image:title>Home - Instructor Coupon Tool</image:title>
      <image:caption>Because coupons were now time-sensitive, we implemented scheduling so that instructors could prepare ahead of time</image:caption>
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      <image:title>Home - Instructor Coupon Tool</image:title>
      <image:caption>Instructors are limited to making 3 coupons per month. We partnered with content strategy to explore more branded microcopy</image:caption>
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    <loc>https://www.tiffhsieh.com/home/structured-data-internal-tool</loc>
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    <lastmod>2020-07-28</lastmod>
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